Nothing screams “thought leadership” like slapping the biggest font size you can find onto a cover and calling it innovation. Xecutive 2.0 doesn’t just whisper futurism — it shouts like a malfunctioning fax machine. That gigantic “2.0” in blaring red is less “next-gen human leadership” and more “error message on your old office copier.”
The background attempts to channel some sleek cyberpunk brain magic, but instead we’re gifted what looks like a neon-drenched silhouette left behind after an unfortunate laser tag accident. There are vague lines suggesting circuitry, but none of it connects — much like the design choices here.
And then there’s the title treatment: “Xecutive.” Because nothing says innovation like dropping the “E” and hoping nobody notices you basically renamed your book after a low-budget antivirus program from 1998. Pair that with the beige “LEX” plunked awkwardly in the author’s name and you’ve got the design equivalent of your boss insisting you use Comic Sans in the company PowerPoint.
This isn’t Human Leadership for the Digital Age — it’s Stock Vector Soup: Version Beta Test.